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Posted at 8/03/2016 05:35:00 PM
BLOOD DONATION DRIVE 3.0
VENUE : MBO Cinema, The Spring, Kuching
DATE : 6 - 7 Aug, 2016
MBO CINEMAS TO PROVIDE RELIEF FOR SHORTAGE OF BLOOD IN CONJUNCTION WITH THE RAYA CELEBRATION .
Latest 2016 life-giving charitable annual community project at
25 locations targeted to save a further 15,000 lives
MBO Cinemas is continuing its third annual partnership with St John Ambulance of Malaysia to host a blood donation drive to contribute to the National Blood Centre (PDN).
Organisers are expecting to reach the target of 5,000 pints of blood at this event, fondly known as Blood Donation Drive 3.0.
Why should we donate blood?
Apart from saving lives, blood donors will have additional reasons to participate as they will receive a goodie bag which consist of a free cinema ticket, MBO Cinemas movie merchandises, food, drinks and pharmaceutical gifts from our generous partners.
In conjunction with all these efforts, a teeth-in-cheek promotional video has been created that will be aired in all 26 MBO cinemas, starring Taring returning for the second time now all grownup, several weeks in advance to promote the Blood Donation Drive 3.0 to the audiences and create enthusiasm while taking away the fear and phobia associated with donating blood. (Youtube: https://youtu.be/GdtfM3tqpNI)
In 2015, MBO Cinemas and St John Ambulance of Malaysia collaborated together and collected 4,052 pints of life-saving blood which is almost quadruple the 2014 collection of 1,065 pints. Under the tagline “1 Pint Saves 3 Lives”, these donations from two years alone have already saved more than 15,000 lives.
Mr Lim Eng Hee, CEO of MBO Cinemas said: " With this engaging charitable endeavour, MBO Cinemas hopes to further stamp our presence in the community, together with our core values of fun and entertaining, and yet a meaningful community work. This event will be a quintessential way of bringing people together under the banner of a common cause, promoting a sense of contribution and responsibility that in turn makes us all better human beings."
In return of St. John Ambulance continuous support, MBO Cinemas will donate RM10,000 as a token of appreciation for their assistance in this nationwide blood donation campaign.
Sponsors including Etika Holdings Sdn Bhd, Newvos Sdn Bhd, Sonofax Sdn Bhd, Caring Pharmacy and brands such as Revive and Goodday Milk, V Plus, Boh, Cadbury, Darlie, Nando’s and Snekku.
For more information, please visit http://www.mbocinemas.com/blooddonation2016/ .
Labels: Blog Event